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    Will Chrysler Jeep Cherokee Evoke With Tata Fiat Partnership In India?

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    Chrysler Tata FiatFiat India and Tata Partnership might start to retail Chrysler brands like Jeep Cherokee in India.

    Fiat’s global spokesman Gualberto Ranieri said “It is too early to elaborate on India and the relationship with the Tata’s. The Fiat-Tata relationship is blossoming, so who knows… It can happen, but right now, it is too early to elaborate”.

    The intentional partnership between Fiat and Chrysler is primarily on small and affordable products. Also Fiat will give way to Chrysler access to its mini, lower-medium and upper-medium products stages. Fiat’s current partnership with Tata Motors is also centred on small car production and technology.

    Society of Indian Automobile Manufacturers, Fiat’s global CEO Sergio Marchionne said, that the Tata-Fiat alliance was not product or market-specific. “We have said we want to be partners with Tata Motors in whatever fashion possible, and that is, by no means, restricted to a single product or market,” Mr Marchionne added.

    The partnership between Fiat and Chrysler goes well, the company will be eager to tap into both Fiat and Tata’s small car technology. Earlier Chrysler had a alliance with Chinese company Chery to make a small car, Dodge, and later did a reverse contract tied up with Nissan-Renault to make pick-ups in exchange for mini cars.

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