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    Will Toyota Bring Hybrid Car Prius To India ?

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    Toyota Prius Will Toyota Bring Hybrid Car Prius To India ? Toyota India currently not planning to launch its hybrid car Prius anytime soon in the Indian market due to the high import duties. Despite a drastic drop in sales last year, Toyota is expecting sales to pick up by the middle of 2009.

    Toyota also wants the government to rework the high import duties of over 100% to make hybrids more attractive. After Honda recently pulled out its Civic Hybrid from the Indian market due to its expensive price tag, Toyota is no hurry to launch Prius and is currently studying the market.

    Sandeep Singh, deputy managing director, Toyota India, said: "We are, at the same time, conducting feasibility studies in India on hybrid cars, and I think we will take more time before we see hybrid cars. I think the government needs to take some pro-active action to encourage automobile manufacturers to bring in hybrid cars… otherwise, they are very expensive, out of reach and a normal buyer cannot afford the car…"

    Toyota had a rough ride in the Indian market in the second half of 2008 with sales declining 50% and production cut by 30% due to pile up of inventory. The company expects the Indian auto market to recover by the second half of 2009, and is slowly increasing production accordingly.

    Hiroshi Nakagawa, managing director, Toyota India, added: "The worldwide economic crisis has hit the Indian market, especially high-end cars like Innova and Corolla… so we reduced production to adjust demand and supply."

    Toyota will look to expand its portfolio in India by adding the new Camry and the Fortuna this year. The most anticipated small car, the management says, will roll out in India by the end of 2010.

    [Source: utvi.com]

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      Could we steal the image of the Prius? do you have the rights for it?
    • Situated between Toyota’s Corolla and Camry in the luxury division, Prius employs an all-electric compressor for cooling. Categorized as a great ultra low emission vehicle, the eco-friendly car can be run by petrol and/or electric power.
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