Bajaj’s Ultra Low Cost Car Will Miss 2011 Deadline
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Bajaj-Renault-Nissan will miss its 2011 deadline on its ultra-low-cost car project. Bajaj Auto managing director Rajiv Bajaj has ordered that the work done so far on the project be scrapped and has demanded major modifications on design, positioning and other details, according to a person familiar with the development.
The Bajaj-Renault-Nissan team, which has worked more than a year to finalize the project details, will go back to the drawing board and start from scratch. A person with knowledge of the development said the project could be delayed by more than a year due to the snags as well as financing problems at Renault’s end.
When contacted by ET, Mr Bajaj refused to comment. Renault COO Patrick Pelata at the recent Geneva Motor Show admitted that the Bajaj Auto MD was unhappy with the design and positioning of the proposed ultra-low-cost car. A Renault India official said the project would be delayed by at least five to six months.
Although both partners have not gone on record with it, there have been differences in the vision for the ultra-low-cost car. While Renault-Nissan CEO Carlos Ghosn was looking for a price warrior to take on the Tata Nano, Mr Bajaj wanted to give a better value-for-money car which would offer better performance and mileage, if only at a slightly higher cost than the Nano.
[Source: EconomicTimes]
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Posted: March 14th, 2009 under Cars.
Tags: bajaj, bajaj cheap car, bajaj low cost car, bajaj nissan renault, bajaj tie up, cheap car, low cost car, nissan low cost car, renault low cost car, ultra low cost car
