Mitsubishi To Focus On Small Cars?
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As we said earlier, Due to global economic downturn, Mitsubishi Motor Corporation (MMC) will soon move away from an SUV-focused launches and on to small car to be more fuel-efficient and more environmental friendly car. The company has already consolidated its design and engineering functions to a central London in Japan, which, according to Mitsubishi, reflects a fundamental shift in its long-term product strategy from regional cars to global car.
In another move aimed at aligning its operations with the changed automotive/economic scenario worldwide, Mitsubishi plans to shift away from its SUV-focused lineup and move on to environment-friendly passenger cars and crossovers. This, the company hopes, will put it in a better position to deal with fundamental, structural changes in market demand.
For its European operations, Mitsubishi plans to take over and repatriate to Japan, all major vehicle-related functions like sales, marketing, product management, business planning and so on. The company will also look at reducing its staff in Europe by up to 45%.
While no formal announcements have been made to this effect, we also expect Mitsubishi to clean up its act in India in a big way and completely revise its product lineup for the country, phasing out its old, outdated cars and introducing some new ones.
[Source: IndiaAutomotive]
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Posted: March 22nd, 2009 under Cars.
Tags: mitsubishi, mitsubishi japan, mitsubishi motor, mitsubishi motor company, mitsubishi outlander review, mitsubishi small car, mitsubishi suv, mmc, small car



























