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Tata moves on the next phase after its launch called the Innovative marketing. What is that?

Currently Tata will sell the car through the dealerships but it also going to use the strategy to sell the little babies through conventional retail outlets like Westside and Croma.

Tata Nano which broke new ground in design, engineering and production processes, will opt for “cost-effective and innovative use of media,” say people with knowledge of the Nano marketing strategy.

Westside is a lifestyle retail brand and Croma is an electronic megastore. Both are owned by the Tata group. Westside and Croma outlets will display the Nano and also take bookings. Also available will be a whole range of Nano merchandise like baseball caps, T-shirts and key chains, among others.

Carrying forward its vendor partnership production strategy, Tata Motors will share promotion of the Nano brand with its multiple PSU bank partners. These PSU financiers will promote the Nano brand during booking jointly with Tata Motors and on their own.

[Source:EconomicTimes]

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