Bajaj Might Demote To 3rd Position
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Bajaj Auto is currently losing to Chennai-based TVS in the battle for the second spot in the two-wheeler (Motorcycles and scooters) market place.
Hero Honda still remains the leader with 49 per cent share of all sales. But the gap between Bajaj and TVS has come down to a mere 149,000 units for 2008-09, compared with a yawning gap of 527,000 units only a year ago.
Bajaj has 17 per cent market share, compared with 15 per cent for TVS. In 2007-08, Bajaj had 23 per cent, while TVS had 16 per cent of the market. Both have lost to rivals like Hero Honda, but Bajaj has clearly lost much more than TVS.
The company is counting on the launch of updated versions of all Pulsar models like 150, 180 (this month), 200 and 220 (next month), in addition to launching a completely new motorcycle before June.
TVS Motors is also working on the launch of three new products, two motorcycles and one a scooter, before the end of the calendar year. Currently, the company sells four main products in the domestic market, as opposed to Bajaj’s 11 products.
[Source: infibeam]
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Posted: April 16th, 2009 under Bikes.
Tags: bajaj, bajaj auto, bajaj rank, bajaj sales, bajaj vs tvs, tvs, tvs bajaj, tvs motors, tvs rank, tvs sales
