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Toyota Motor Corp. has announced the launch of the 2010 Prius in Japan. Toyota aims with the latest version of this hybrid to take back the “world’s best selling hybrid” which the Honda Insight. Toyota claims has already has 80000 orders in hand for the new Prius!

According to a press release from the company, the new Prius’ Toyota Hybrid System II (THS II) has been almost completely redesigned and now delivers as much as 32.6km/l (as tested under the Japanese Ministry of Land, Infrastructure, Transport and Tourism JC08 test cycle) in the fuel efficiency stakes. The Prius’ 1.8-litre petrol engine also provides, according to Toyota, engine performance that’s comparable to conventional petrol engines of up to 2.4-litres.

Between 1997 and 31st March 2009, Toyota has sold more than 1.25 million units of the Prius, worldwide. The car is currently sold in more than 40 countries and the new-generation Prius will be sold in more than 80 countries, including India. As Toyota makes a global push to popularise hybrid vehicles, it’s expected to bring the latest Prius to India by the end of this year.

In an interesting aside, noted automotive journalist Jeremy Clarkson, who recently tested the Honda Insight, called it ‘Biblically terrible,’ and added that the hybrid Honda is ‘possibly the worst new car money can buy.’ Somehow, we’re sure he’ll find the new Prius more effective when he gets to drive it later this year…!

[Source: Indiaautomotive]

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