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Tata Motors is currently finding some possibilities to reduce the price tag of its newly acquired Jaguar Land Rover cars. This wise decision has been taken due to the decline in luxury car sales due to the ongoing global recession.

The most important thing in these rainy days is to sustain manufacturing of these luxury cars. So, Tata Motors has decided to bring down the prices on their upcoming models from Jaguar Land Rover cars. The future cars from Jaguar Land Rover will adhere to light-weight aluminum bodies to reduce weight and at the same time to cut the CO2 emissions.

The carmaker will also introduce Hybrid powertrains that will be introduced in future models of Jaguar and Land Rovers cars. The company will reveal new models in the near future to drive the sale of luxury cars. All the new features will be developed in India to reduce the cost of these high-end cars.

Tata Motors thinks that by reducing the prices would likely to boost the sale of luxury cars in the global market. Except for India and China, the luxury car markets in the US, Europe and Japan have witnessed a decline by 16%. In India Jaguar Land Rover cars are showing a steady sale of one car per day since the day these cars have been launched.

Jaguar Land Rover (JLR) is a British automotive business owned by Tata Motors of India. It was structured as a single unit to manage the businesses of both Jaguar Cars and Land Rover, which were acquired by Tata Motors from the Ford Motor Company in 2008.

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