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Fiat India has recently launched a new programmed called “Fiat First”. It enables to provide world class roadside assistance program, warranty coverage and longest benchmark product reliability (interval between services) for its customers.

India CEO of Fiat India Automobiles Limited has also assured that it aims to have a strong, dependable service network, competitively priced genuine spare parts and a host of other initiatives.

According to Fiat India’s official release, “The programme marks an important milestone in the evolution of Fiat in India. Fiat now boasts of a strong network of 99 dealerships and 6 point of sales spanning across 77 cities in the country. All these dealerships have a separate identity for Fiat and offer an international ownership experience for customers. To ensure consistent delivery of this world-class experience from the time of purchase to after sales, the Tata-Fiat network has employed 800 sales & service personnel dedicated completely to Fiat.”

Another, noteworthy initiative is the industry leading ‘24X7 Fiat assistance’ for Fiat car owners. 24X7 Fiat Assistance service can be accessed by calling a national toll free number 1800- 209- 3428 at any time of the day or night. A Fiat car owner can use any of the services on offer if the vehicle is within a 100 km radius of a Tata-Fiat dealership or service station. Services under this initiative include assistance for replacement or repair of a damaged part or flat tyre, fuel support (up to 5 litres) for fuel problems, key support in the event of key loss or a lockout and battery jump start in case of engine failure. In addition to this, owners will also be offered onward journey assistance up to 50 km, towing services within a 100 km radius of a Tata-Fiat dealership or service station. The service is currently available to Linea & Punto customers on charge basis with an industry leading coverage of 50 months. Exiting FIAT brand owners can also access the RSA as per call charge.

Fiat also announces the launch of industry leading extended warranty package for its Linea & Punto customers under “Fiat First”. The comprehensive “extended warranty” product can be purchased at all Tata Fiat dealerships.

To mark the introduction of ‘Fiat First’, Rajeev Kapoor, CEO, Fiat India Automobiles Limited said, “Deepawali season is very auspicious for Indians and it marks the beginning of the festive season. With most families looking to purchase products such as cars during this auspicious period of the year, we thought this was the best time to introduce ‘Fiat First’ which is unique in its approach towards service to our target audience. It has always been our intent to offer Indian customers world class service as per Fiat International standards and with ‘Fiat First’ we hope to achieve unprecedented high levels of service and support for customers. In short with this programme we intend to make Fiat the brand of choice for a large section of existing and potential car owners.”

‘Fiat First’ will also come with a promise of availability of genuine spare parts at prices benchmarked with competition. These mentioned initiatives within the programme are indicative and not exhaustive of what ‘Fiat First’ has to offer. ‘Fiat First’ is yet another step towards providing Fiat customers a true world class ownership experience.

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