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As we already reported earlier for the Launch of Volkswagen Beetle in India, The Company announced that it has already received 160 units of booking before the launch date that will be held in Mumbai on 4th this month.

Volkswagen India is expecting that it will sell around 500 units of Beetle hatch by next year and it is expected to be priced around Rs 20 - 22 lakhs. Volkswagen has already given its full throttle on its advertisement both on papers & commercials that has reached the right audience to avail these many numbers before launch.

“The upcoming Beetle would sport a 2.0 litre, 115hp petrol engine mated to a 6-speed automatic transmission. Other features include a rain sensor and cruise control, along with acoustic rear parking sensors to fit into small parking spaces. Its safety features will include ABS, traction control, anti-skid system and standard front and side airbags. It is also equipped with features such as remote central locking, heat insulating windshield and side glass, stereo with 6 speakers and CD changer, front centre armrests, power steering, body colored bumpers and 15 inch alloy wheels.” according to newspaper advertisement.

Jorg Mueller, Volkswagen Group chief representative as well as president and managing director Volkswagen India Private Limited recently said in its company’s release recently, “We will soon be introducing new car models in India like the Volkswagen New Beetle or the Volkswagen Polo to enhance our presence in the market, besides providing technologically advanced cars for Indian customers. At the same time our state-of-the-art-factory in Pune is ready for the start of production of the Polo which will be launched at the Auto Expo 2010 in New Delhi. The Polo’s pedigree is of German engineering and technology, adapted for the domestic market and assembled by Indian skills.”

“It is an iconic brand and people know more about the car than Volkswagen. It will be brought to Indian as a completely built unit,” said by Volkswagen India (Passenger car) board of directors, member, Neeraj Garg couple of months back.

Volkswagen Beetle Commercial Video:

[Source: wheelsunplugged]

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