Royal Enfield has expanded to enter the Thailand markets for retailing its bikes. The current production from its Chennai plant is 50K units per year for selling in almost 25 countries.
The bikes from Royal Enfield are in the price range of 85000 to 204000 baht. Due to heavy taxation these bikes in these two countries – India and Thailand are priced high.
The company has made a 4-day road show in Thailand exploring for business peers to promote the bikes. The show displayed bikes of fully imported and accessories for the bikes of which 95% are derived from the Chennai plant.
The company, with the prospective increase of business partners, is aiming for 60000 bikes this year and 100000 bikes in the subsequent years.