Bajaj Auto has started assembling two and three wheeler vehicles in Tanzanian. The company initially launched a produce in the Tanzanian auto market about 18 months back and able to witness a decent sales.
The company is currently selling vehicles via CBU route with the help of a local dealer named Fair Deal Auto Pvt. Ltd which is located in Dar-es-Salaam, the largest and richest city in Tanzania.
Bajaj Auto will now setup its 1st assembling unit in Tanzania at a cost of $20-million. Mr. Pulkit Kapani, International Business Manager, Bajaj Auto, said, “We have started simple assembling of some parts at our plant in Mikocheni.” He also added that Bajaj is on the verge of launching a new 3 wheeler auto rickshaw with double headlights in Tanzania.
“We started by selling 200 units a month over one and a half years ago but now we are doing almost 1,000 vehicles a month,” added Mr. Kapani.
Bajaj Auto first launched its auto rickshaw in Tanzania at a cost around $1500 but today the top of the line Bajaj Auto rickshaw in Tanzania costs $3000.
Mr. Isriel Makyao, Manager, Fair Deal, said, “These vehicles are fuel efficient, of high quality and last longer.” Even Dr Cyril Chami, Minister for Marketing, Trade and Industry, Tanzania seemed happy with Bajaj Auto as he said, “Bajaj Auto will be investing $250 million in Tanzania which will create over 6,000 jobs. We can confirm that these projects will start within six months and will create jobs for Tanzanians.”