Hero Cycles has got into the act and have launched the Hero Urban Trail Brand of Bicycles. Hero Cycles unveiled the Hero Urban Trail Red Dot which is priced at Rs 43,000/- INR, the first product of the series. Hero Cycles will launch all their premium cycles under the Hero Urban Trail brand. A total of 17 models will be offered under the Hero Urban Trail brand. High-end premium luxury products priced at Rs 3.5 lakh are also expected to be rolled out under the Hero Urban Trail brand. This is no new territory for the company keeping in mind they are the worlds largest bicycle maker. However their entry into the premium section is interesting and in the
coming days we would get more clarity if Indians go the Urban Trail way. The premium Bicycle is niche market and is a lifestyle which is gaining huge popularity among Indians aged between 25-40 years. The Hero Urban Trail brand of cycles are mainly constructed of carbon fibre which helps in weight reduction, strong frame and rust free. The Red Dot Urban Trail is constructed out of carbon fibre weighs approximately 12.9 kg. For sure this is an emerging market and premium segment in India. Hero Cycles is looking at capturing the maximum market share as possible with their new Urban Trail Brand of bicycles. What are your thoughts? Are you going the Urban Trail Way!