Hero Motocorp Partners up with Erik Buell Racing

Hero Motocorp the worlds largest motorcycle manufacturer has got into a venture with Erik Buell Racing (EBR) who are based in US. EBR is greatly involved in the design and manufacturer of superbikes. Hero’s previous joint venture was with the japanese motorcycle giant Honda. The Hero Honda 26 year old partnership ended last March. Hero Motocorp is looking forward to the new venture with Erik Buell Racing. EBR will provide technology and designing support to develop future Hero Motocorp motorcycles. The new partnership will now witness Hero Motocorp and EBR

entering the racing arena by sponsoring two teams: Team Hero and AMSOILHero at the AMA Pro Racing National Guard Superbikes Championship. The first race is scheduled at the Daytona Speedway, at Daytona beach, Florida, USA between March 15th & 17th, this year.  Hero Motocorp showcased the EBR 1190RS during the announcement of the partnership. The EBR 1190RS is the flagship bike from EBR. The EBR 1190RS is running high at the American Motorcycle scene. Its performance, styling and handling are a league apart. EBR has said that it would be producing only 100 inaugural units of these, including a handful of the carbon edition package.

Commenting on the racing debut, Mr. Munjal said, “This is also a key part of our alliance with EBR. Both Erik and I felt that we should carry forward our partnership into the race track. As a company, we have always supported and nurtured sports and sporting talent in India. It is indeed a pleasure to sponsor two EBR teams at the AMA Championships and we are delighted to be taking an Indian brand to a highly-competitive and highly-popular international motorcycle race arena. We look forward to superlative performances from both Danny and Geoff.”

Mr. Erik F. Buell, Chairman and CTO of EBR

I deeply appreciate the support provided by Pawan and Hero MotoCorp to our two teams and this will only make Danny and Geoff perform better this season. As I kept meeting Pawan over the past several months, I realised his keen interest in moto-racing and the ‘Team Hero’ at AMA Championships is really a natural extension of our strategic collaboration. Top-class motorcycle racing is a very popular sport in the US, and the presence of the ‘Hero’ brand name is going to lend a lot of stature and excitement to all EBR fans out there.

So from the commuter world to the racing arena Hero Motocorp has taken a leap. What can we expect from Hero Motocorp and EBR ? Stay Tuned as we keep a track of the EBR injected genes on the Indian Heros.

Honda CBR 150R Launching in March; Pricing the Big Factor
Rolls Royce Appoints a New Dealership in India

Latest Comments

Leave a Reply

Gul Panag Mahindra Scorpio Getaway
Gul Panag and her Mahindra Scorpio Getaway in an all-new series on Discovery Channel
2015 Jaguar XF
Jaguar Reveals Its New XF Sedan
Toyota BMW Sports Car Program
BMW And Toyota Partnership To Give Birth To 2 New Models
Renault Lodgy
Renault Lodgy spied testing once again
Mahindra Racing
Mahindra displayed race-winning potential in opening race at Qatar
Bajaj Pulsar RS 200 Lucknow
Bajaj Pulsar RS 200 launched, reached showrooms in Lucknow
Royal Enfield Tour of Nepal
4th Edition of Royal Enfield Tour of Nepal will commence from 26 April 2015
Benelli TNT 899
DSK Motowheels launches five super bikes of Benelli in India
Scania Multiaxle Metrolink Front Side
Scania Metrolink – My Sound Sleep Experience
Datsun-Go+-Front View Angle-low
Datsun Go+ First Drive Review
Picture 210
Going Electric – Mahindra Reva E20
BMW M5 Rear View
BMW M5 Road Test Review
F1 Indian Motorsports MotoGp Volkswagen Motorsport World Motorsports
Mahindra Racing
Mahindra displayed race-winning potential in opening race at Qatar
Trucks entering the last corner before the start/finish straight
Stuart Oliver shines again at T1 Prima Truck Racing
JK Tyre @ Tata T1 Prima Truck Racing
JK Tyre JETRACING used in Season 2 of T1 Prima Truck Racing Championship
Maruti Suzuki Logo
33,098 Alto 800 & Alto K-10 recalled by Maruti
2015 Tata Hexa Concept
Upcoming cars in India in 2015
Maruti Suzuki Desert Storm 2015
Maruti Suzuki Desert Storm 2015 came to an exciting end
Maruti Suzuki Desert Storm 2015
Maruti Suzuki Desert Storm 2015: Day 3
Hyundai Logo Picture
Hyundai announces 19th Free Car Care Clinic
Hyundai i20 Active
Hyundai i20 Active will be launched on 17 March 2015
2015 Tata Hexa Concept
Upcoming cars in India in 2015
hyundai i20 active rendering
Hyundai i20 Active will get a Global Debut in India in March 2015
Honda Jazz
Honda Delays Its Jazz Launch
2015 Tata Hexa Concept
Upcoming cars in India in 2015
Honda Moblilio front right roadside
Honda Weekends: Exploring Amritsar in Honda Mobilio
Honda City Diesel
Honda Cars India Ltd. registers 17% growth in domestic sales in January 2015
Gul Panag Mahindra Scorpio Getaway
Gul Panag and her Mahindra Scorpio Getaway in an all-new series on Discovery Channel
2015 Tata Hexa Concept
Upcoming cars in India in 2015
Mahindra
Mahindra announces ‘M-Plus’, a nation-wide Mega Service Camp
Mahindra Scorpio 2014
Mahindra invests Rs 4000 crores to start a new production facility near Chennai
JK Tyre @ Tata T1 Prima Truck Racing
JK Tyre JETRACING used in Season 2 of T1 Prima Truck Racing Championship
T1 Prima Truck Racing Championship
T1 Prima Truck Racing Championship 2015 begins
2015 Tata Hexa Concept
Upcoming cars in India in 2015
Tata Zest
Tata launched a new XTA variant of the Zest
Bajaj Pulsar RS 200 Lucknow
Bajaj Pulsar RS 200 launched, reached showrooms in Lucknow
Bajaj-Boxer-Cafe-Racer-Reveal
How does a Bajaj Boxer 150 Cafe Racer sound?
2015 Bajaj CT100
2015 Bajaj CT 100 launched at INR 35,801
Bajaj Pulsar 200 SS
Bajaj Pulsar 200 SS gets ABS as optional
KTM Duke 390
KTM makes slipper clutch as an accessory for existing owners of Duke 390
KTM 200 Duke
KTM to implement new changes in the Duke 200
KTM-DUKE-390jpg
KTM silently upgrades Duke 390 and RC 390 with slipper clutch
Benelli TNT 300
2015 Upcoming bikes in India
HMSI Wingmark Logo
Honda now has 20 million happy customers
Honda Unicorn 160
Honda unveils new TVC campaign for CB Unicorn 160
Honda Activa 3G
Honda launched the new Activa 3G in India priced at Rs. 48,852
2014 Honda CBR650F
Honda to introduce India made CBR650F motorcycle in July 2015
Hero HX 250 R
Hero postpones the launch of HX250R to Oct, also increases its price
Benelli TNT 300
2015 Upcoming bikes in India
Hero MotoCorp Logo
Hero Motocorp Reveals Its Plans At EICMA
Hero Splendro Pro Classic
Hero Splendor Pro Classic
tvs jupiter
TVS launched a special edition of the Jupiter
Benelli TNT 300
2015 Upcoming bikes in India
TVS Draken
Is TVS developing 3 new variants of Apache?
TVS Draken
Upcoming TVS bikes in India