Bharat Benz Unveils High Performance Trucks

Daimler AG the world leading truck manufacturer’s Indian subsidiary has unveiled the first range of Bharat Benz Trucks. The new range of trucks from Bharat Benz speaks volumes of the Brands commitment in India. The company has also invested overall Rs. 4,400 crore which is one of the biggest Greenfield investments outside Europe that Daimler has ever made. The future looks bright for Bharat Benz. The company will initially roll out three models in the last quarter of 2012 and within the next 20 months from then, the entire product portfolio consisting of

17 models will makes its inroads into India. The company for the moment unveiled the Light Duty Trucks (LDT) & Heavy Duty Trucks (HDT) in the 9, 12, 25, 31 and 49 tonnes category. The Light Duty Trucks is based on the Fuso Canter Platform and is powered by a a four-cylinder engine in two variants of 100 KW (140 HP) and 125 KW (175 HP). The LDT will be offered in a  9-tonne Rigid, as well as 12-tonne (Rigid or Construction). The LDT segment also features an industry first Anti-roll bars for added stability, as well as comfort features like A/C option and a tuned suspension system for best ride comfort.

The Heavy Duty Trucks (HDT) is based on the Mercedes-Benz Axor platform. The truck is powered by a six-cylinder engine in two variants of 170 KW (231 HP) and 205 KW (279 HP). The Truck will be offered in  25-tonne (Rigid or Construction), 31-tonne (Rigid or Construction) and 49-tonne tractor-trailer. The HDT segment also features an industry first  intra-axle differential lock as a standard fitment and balancer type rear suspensions that gives more traction on loose ground. One of the highlight’s of the HDT trucks is that engine driven applications (like Mixers) can directly be powered from the truck-engine, without having to add a separate engine for the application.

Initially the Bharat Benz trucks will be sold and serviced via a 70 dealership network and the company will be looking at 100 dealerships by 2014. So your wait for a Bharat Benz truck is almost full-filled. The company has also tied-up with  three leading Indian banks – HDFC Bank, ICICI Bank and Sundaram Finance. These financing institutions will help in providing  tailored financing solutions for customers who are looking to own the range of Bharat Benz Trucks.


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