Hero MotoCorp to buy majority stake in Ducati?

Hero MotoCorp is getting interest to acquire Ducati, the iconic Italian motorcycle maker as part of the global expansion strategy. Hero MotoCorp has already started talking to bankers to come up with a bid for Ducati and other details remain unknown. If all these are true then, Ducati could be looking for a deal more than 1 billion Euros compared to Hero MotoCorp investment at $ 1 billion. Not only Hero MotoCorp, Mahindra and Volkswagen were at the top of the prospective buyers list. The company does not wanted to buy the

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entire stake in Ducati, but planned to buy majority of them. Now the company have already have tie-up Eric Buell racing as their technology partner. The company’s target is to become one of the biggest global players in the motorcycle segment.

Pawan Kant Munjal, MD Hero MotoCorp, said “Lots of people have been coming to us with Ducati: Not one banker but many bankers. We’re talking to a lot of people. Not just Ducati, whoever comes to us, we talk to them. We’ve been seen as a utility-bike maker, fuel-efficient bikes, and somebody who’s at the lower level of the market, who’s more small-town and rural-market focused. So our ambition is to become one of the biggest global two- wheeler players and to do that, you cannot only be in one small segment.”

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