Maruti Suzuki Ritz is receiving attention from all corners. The social media platform is an exploding platform and the guys at Maruti Suzuki have reason to rejoice as they have more than 1 million fans on the their Facebook Fan Page. The Maruti Suzuki Ritz is one of the most sought after fan pages on facebook, mainly due to the various user engagement programmes and initiatives. The digital media is a very cost effective approach and highly efficient way to build relationship with our target audience. Ritz clocking over a million fans reinforces Maruti’s leadership on the
social media spectrum. Maruti Suzuki runs dedicated social media pages for its each brand and this has in turn increased its digital media spends hugely.
Some of the user engagement acitivities for existing as well as future RITZ customers are:
Ritz ‘Moment of the Day’ – The brand philosophy of ‘Live the Moment’ was taken forward on the virtual space by creation of a daily property Ritz ‘Moment of the Day’. The most engaging story of the day was adjudged the Moment of the Day by means of polling by the fans themselves. This ongoing initiative has gained huge popularity amongst its fans. The success of the campaign flowed into the next level by creation of Ritz ‘Moment of the Year’.
‘Live the moment’ contest – Ritz users were invited to share their driving experiences on an interactive website. The best entry was awarded a brand new Ritz. It was the first time that a car was given away as a prize in India through Facebook. The contest saw participation of around 49,000 stories being shared by Ritz owners and the User Generated Content (UGC) was further used to build a national brand campaign on magazine media.
Ritz is even active on other Social Media apart from Facebook. Ritz created a page on Google +, prior to the Auto Expo and used its innovative engagement tool ‘Hangout’ to interact with its fans during the Auto Expo. Hangout allowed fans to experience the Auto Expo through a live video web-chat. Ritz is the only individual product brand currently in India to have a fan page on Google+. LinkedIn Polls have also been used quite effectively by the brand.
These special initiatives have made Ritz to become the biggest community in the India Auto Category and the first one to achieve a fan base of over 1 million fans