The London Olympics 2012 is around the corner and BMW has announced their association with the London Olympics 2012. BMW is the official automotive partner. BMW will be involved as a domestic partner, sustainability partner and supporting partner of the Olympic Torch Rally. BMW is required to roll out only vehicles which emit below CO2 emissions of 120 g/km. This is a stringent requirement set by the Olympic Games association. BMW will be rolling out their electric, diesel and hybrid car along with their range of motorcycles and bicycles with
EfficientDynamics technology. The company has said around 4000 vehicles will be supplied from their end for the to and fro transportation of VIPs, officials, media, employees and representatives of national and international sporting bodies from the venues. BMW has a strong brand influence and has contributed largely to the UK automotive sector making BMW one of the obvious automotive partner choices for the London Olympics 2012.