Ducati Monster Gets Diesel Treatment

You must wondering a Ducati Diesel oh no, rather oh yes, confused? Lets throw some light on the latest Ducati Monster Diesel treatment. Firstly this is no monster powered by a diesel engine, rather we are talking about Diesel the ‘Italian house of denim’. Diesel had sponsored the Ducati Motogp team in the 2011 season. The company has now taken this to a whole new level by applying its Diesel treatment to the Ducati Monster 1100EVO. The Ducati Monster Diesel edition motorcycle comes in a military theme with Diesel’s trademark matte green paint, yellow brake calipers and rear spring, and blacked-out frame, engine covers, exhaust and forks. The special edition Ducati Monster Diesel motorcycle is being launched along with a new range of biker gear including everything from jacket to jeans.

Ducati Monster Diesel

Ducati Monster Diesel

Press Release:

DUCATI MONSTER DIESEL – TWO ICONIC BRANDS, ONE BRAVE PASSION!

Introducing an exciting new phase in the partnership, which started in 2011 with the sponsorship of the Ducati Team in MotoGP, Ducati and Diesel now launch the Monster Diesel with a dedicated Capsule Collection. The brand new customised model is an ‘urban military chic’ interpretation of Ducati’s iconic naked motorcycle and will be unveiled alongside the new collection at the Diesel stores of New York-Soho (15 March) Rome (22 March) and Tokyo-Shibuya (29 March).

“The Monster Diesel, and the collection dedicated to it, reflect the “coolness” of this iconic motorcycle and our brand in general,” said Gabriele Del Torchio, President of Ducati Motor Holding. “The collaboration with Diesel, underlines our focus on the style and trends that shape the market and I am delighted to associate our world with that of fashion and, in particular, with Diesel. Both brands globally represent technology and innovation in pure Italian style.”

Stefano Rosso, Project Leader and son of Diesel founder, added: “When we had the opportunity to work with Ducati, with last year’s MotoGP sponsorship, we discovered a whole world of shared values and common roots. That brought us the desire to create something new together, and we made it in the only way we know: taking the great know-how of both companies and mixing it with passion and creativity. The results are unique products, characterised by a great mix of design and technology.”

The collaboration is celebrated with a Capsule Collection reflecting the brands’ DNA and common roots of creativity and innovation, the key elements that enabled the two companies to become renowned icons of the “Made in Italy” tradition.

With Ducati’s flagship Monster 1100EVO providing the canvas for the new motorcycle creation, Diesel’s founder Renzo Rosso and the Ducati Design Centre guided stylists to a military inspired theme, expressing the core values of the partnership and realising an avant garde choice for connoisseurs of lifestyle motorcycling.

Set against the black treatment of Ducati’s Trellis frame, wheels, engine covers, exhaust system and forks, the exclusive ‘Diesel Brave Green matte’ livery delivers a rugged military vehicle feel, while front brake callipers are finished in shocking yellow to make a strong reminder of the model’s performance heritage.

The dual-branded collection is dedicated to addicts of life in the fast lane and devoted enthusiasts of these two great Italian brands. Composed of eleven different styles, the range includes essential slim-fitting biker jackets, sweats, tees, a unique five pocket in raw denim and a set of accessories.

All pieces are characterised by pure biker attitude, clean technical details and bold Diesel graphics, such as the treated rubber prints recalling the burnt rubber of the motorcycle’s tyres. Colours for the collection are black, grey, white with pop up red inspired by logos from both brands, while the range of fabrics goes from treated nylon and cotton to denim and overdyed jersey mix with leather and metal applications.

Inspired by the technical wear and perfectly combining design with a strong biker style, the new collection is identified by a brave and irreverent touch, and will be available starting from mid-April in the Diesel Stores, the Diesel online store and a selection of the best Ducati dealers.

The Monster Diesel will be available at Ducati stores around the world from late July onwards. More information is available at Ducati.com from where the desire to own can be relayed direct to local dealers.

About Ducati

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.

These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers’ and Riders’ titles in 2007.

Diesel is a global lifestyle brand. From its headquarters in Breganze, it directly manages 19 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale and more than 500 Diesel mono-brand stores. Diesel is part of the holding Only the Brave, which also incorporates 55DSL, Maison Martin Margiela, Viktor & Rolf, and Staff International. In 2010, the holding’s revenues amounted to 1.3 billion euro.

Maruti Suzuki Ritz the New Look
Does Your Car Have a Diesel Heart

Leave a Reply

Force Gurkha off road
Force Gurkha RFC South India 2016: Rally Legend Jagat Nanjapa Wins
datsun go nxt car
Datsun All Set For The Auto Expo 2016
Honda Connect App Bangalore Event
Honda Connect App: A Perfect Mobile Platform For Day-To-Day Commuters
2016 Ford Endeavour
2016 Ford Endeavour Finally Launched in India, Big Leap From Its Predecessor
Hero Electric
Hero Electric Unveils New Electric Offerings in the Indian Market
Bajaj Auto V-Range
Bajaj Teases its New V-Range Of Bikes On Republic Day
Royal Enfield Himalayan
Royal Enfield Himalayan is Finally Out in Open
TVS Apache RTR 200-4V
Is the New TVS Apache RTR 200 4V a Good Upgrade?
Oakley Jawbreaker Side View
Oakley Jawbreaker Hands On Review
Renault Kwid
Renault Kwid First Drive
BMW 3 Series GT Front
BMW 3 Series GT Road Test & Review
BMW X5 Review Front
BMW X5 Road Test & Review
F1 Indian Motorsports MotoGp Volkswagen Motorsport World Motorsports
Force Gurkha off road
Force Gurkha RFC South India 2016: Rally Legend Jagat Nanjapa Wins
Polaris
Polaris India Set to Participate in Royal Rajasthan Rally 2016
IRC 2015
Team Yokohama Wins IRC 2000 & 1600cc Categories for 2015
Swift Dzire Regalia
Maruti Suzuki Launched Swift Dzire Diesel With Auto Gear Shift
All New Honda Jazz Drive Buddh
Best 5 Diesel Cars in India
Fiat Punto Abarth at BIC
Best Cars to Buy in India
Renault Kwid Front First Drive
Top 10 Cars In India Under Rs 5 Lakhs
Fiat Punto Abarth at BIC
Best Cars to Buy in India
Renault Kwid Front First Drive
Top 10 Cars In India Under Rs 5 Lakhs
Hyundai i20 N
Hyundai Reveals New Sporty Hyundai i20 N Sport
2017 Hyundai Elantra
Next-gen Hyundai Elantra spied inside out sans camouflage
Honda Connect App Bangalore Event
Honda Connect App: A Perfect Mobile Platform For Day-To-Day Commuters
All New Honda Jazz Drive Buddh
Best 5 Diesel Cars in India
Honda-BR-V spy image
Honda BR-V Bound For India Caught Undisguised
2016 Honda CIvic
Next Generation Honda Civic Unveiled
2015 Ford Mustang
2016 Upcoming Cars In India
Mahindra KUV100
Codenamed Mahindra S101 Is The Mahindra KUV100, Revealed Today
Laleh Seddigh
Laleh Seddigh, Iranian Rally Driver, Shows Her Talent With Mahindra’s Super XUV500
Mahindra TUV300
Mahindra TUV300 finally launched in India, starting price Rs 6.9 lakh
Tata Motors Genuine Oil
PETRONAS Lubricants International Partners With Tata Motors To Launch Tata Motors Genuine Oil
2015 Ford Mustang
2016 Upcoming Cars In India
Renault Kwid Front First Drive
Top 10 Cars In India Under Rs 5 Lakhs
Peugeot 2008
Peugeot Planning A Comeback To India With Tata Motors
Bajaj Auto V-Range
Bajaj Teases its New V-Range Of Bikes On Republic Day
Bajaj Pulsar RS 200 Lucknow
Bajaj Auto is the Leading Manufacturer in Sports & Entry Segments
TVS Apache RTR 180
2016 Upcoming Bikes in India
Yamah R3 Cornering
Yamaha R3 Wins the IMOTY 2016 Award
2016 Triumph Speed Triple
2016 Upcoming Super Bikes in India
Yamah R3 Cornering
Yamaha R3 Wins the IMOTY 2016 Award
Rok Bagoros
Rok Bagoros Performs In Sao Paulo, Brazil
2016 KTM RC 390
KTM Upgrades The 2016 RC 390, Provides New Features
Yamah R3 Cornering
Yamaha R3 Wins the IMOTY 2016 Award
Honda CB Shine SP
Honda Launches The New CB Shine SP
Front end of the Kawasaki Ninja H2R
Top Sports Bikes In India
HMSI
Honda Becomes #1 Two-Wheeler Brand In 8 States & 1 Union Territory
TVS Apache RTR 180
2016 Upcoming Bikes in India
All-New-Apache-RTR-Pics-2012
Top 10 Bikes In India Under Rs 80000
New Splendor Pro
Hero Launched A New Splendor Pro Ahead Of Festive Season
Maestro Edge and Duet
Hero MotoCorp Duet & Maestro Edge Launched
TVS Apache RTR 200-4V
Is the New TVS Apache RTR 200 4V a Good Upgrade?
TVS Apache RTR 180
2016 Upcoming Bikes in India
TVS Scooty Zest 110 Anam Hashim Pangong Lake
TVS Scooty Zest 110 Features, Specs and how the scooter achieved such success
TVS Scooty Zest 110 Rear
TVS Scooty Zest 110 First Impressions