Toyota Kirloskar Motor has roped Virat Kohli as its brand ambassador. The company has endorsed the young cricketer as the Toyota brand is entering a new phase of its growth in India. Toyota has its wide line up of products, aims to bring a smile on the face of all its customers, by designing vehicles that are “fun and exciting to drive”. With the latest entrant in Toyota’s line up of vehicles in India- the Etios and Etios Liva- TKM aims to connect with today’s youth. Who better than Virat Kohli, who brings to the game, all that is represented by the Indian youth of today. He personifies today’s younger generation. Behind this youthfulness is immense potential, talent and self belief, all of which Toyota stands for.
Mr. Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor said “We are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions that Toyota aims to offer its customers through its vehicles – passion, exuberance, energy, fun and excitement. Toyota’s journey in India and Virat’s journey in cricket bear similarities. From a budding player, both went on to become a promising player, in such a short duration of time. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers.
Virat Kohli will campaign for the Toyota brand through various electronic and print communications. This will be a part of our overall marketing strategy for this year, aimed at endearing brand Toyota, to today’s youth. ”
Also present at the event were Mr. Vikram Kirloskar, Vice Chairman, TKM and Mr. Hiroshi Nakagawa, Managing Director, TKM.
“I am excited to be a part of Toyota’s drive to connect with India’s youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart” said Virat Kohli about endorsing brand Toyota.