Since a couple of weeks we’ve been witnessing huge leap through in the commuter segment bikes category. After Bajaj, Honda and Suzuki now TVS hopes to foray into the 125cc category by mid July – August this year. Since TVS lost its market to Honda Motorcycles India, TVS hopes to regain back this market share with its new product launch this year.
Mr. HS Goindi, president marketing, TVS Motor said in an interview with CNBC TV 18 that, they are coming out with an executive level bike with 125cc engine, which will be launched around July-August. He also said that the new motorcycle will fill up their motorcycle portfolio and will help them to grow their motorcycle business in India. He admitted that Jive did not perform as per the expectation due to relatively lower market size.
We predicted that there would be battle of motorcycle brands, so the best bike will survive. This is however is a boon to the buyers, with so many bike in the offering manufacturers will throw away many optional as a standard accessory.