Ford India has reported 7729 units of sales combining both domestic and export by which including a petrol price increase this month and high interest rates, both of which have affected consumer confidence. Ford India exports were up by 54 percent this year that stood at 11224 units since January compared to 7281 car same time last year. India now exports to 35 international markets.
Ford India sold 6,036 wholesale units domestically in May this year, compared to 7,046 in May 2011.
“Despite the challenging market conditions, Ford is confident in the long-term future of the automotive market in India. We will continue investing to expand manufacturing and retail capacity in order to bring more great value-for-money, fun-to-drive, fuel efficient vehicles to India,” said Michael Boneham, president and managing director, Ford India.
“We are working to offer more diesel vehicles to keep up with increased demand. We have increased capacity at our Chennai Engine Plant to 340,000 engines with an investment of USD 72 million that will be commissioned very soon,” Boneham added.
Amidst the tough market conditions, Ford India welcomed record numbers of customers into dealerships during its one-day-one-night Midnight Sales event on May 13, when all its showrooms remained opened from 8 AM till midnight and offered customers the opportunity to shop for a car at their own convenience with attractive offers on all Ford cars.