2013 Tata Nano has been planned says Tata

Tata Nano, the world’s cheapest car, is being revamped by the company in order to capitalise Nano’s full calibre. In an interview, the present chairman of Tata Group, Ratan Tata said, “We were not prepared to market the car as we should have. I think that has a lot to do with the fact that momentum got lost”. The Tata Nano is a small and compact city car manufactured by Tata Motors. The manufacturing plant is in Sanand, Gujarat. The Nano was dubbed as ‘The People’s Car’ and is the world’s cheapest car. The base model has a price tag Rs 1 lakh (US$ 1,800). The price tag of Rs 1 Lakh was much talked about and hyped before Nano went on to sale. The prices have increased since its inception in Indian auto industry, in 2009.

2012 nano cx Papaya Orange

Ratan Tata pointed out the facts due to which Nano was not able to realise its full potential. He said that the sales the world’s cheapest car were low mainly due to Nano’s inadequate exposure to dealership networks. Asked about how this problem is being tackled, he said, “It is being addressed now and I think we will succeed. It is a three-four year old product (and) we have to do something to refresh the product, which we are also doing.

Tata motors have planned to solve the dealership network problems by introducing dealerships in smaller towns and cities across India. By penetrating small towns and cities the company will try to boost up the Nano sales coupled with advertising campaigns and aggressive marketing. Only 2.2 lakh Nanos has been sold since its launching in 2009, while with 74,521 units sales grew by 5.8 per cent in the last fiscal ended March 31, 2012. Ratan Tata also said that issues like plant transfer also contributed in Nano’s low performance in market. Talking about the events in West Bengal he said, “It caused us to move and caused us to build another plant. That cost us another year from the time of the launch which created a lot of excitement and three months from that launch date, the car should have been on roads.”

New Tata Nano mojito green

“Instead, because of those events it went on the road a year and half after that event,” further added Ratan Tata. Tata Group had to shift their manufacturing plant of 2013 Tata Nano car from Singur, West Bengal to Sanand, Gujarat after a big disappointment on land acquisition after the political protests also including protests by local farmers. The production from Sanand plant began in June 2010, while the first Nano was rolled out from a factory in Pantnagar in Uttarakhand in 2009.

The looks are enhanced in 2013 Tata Nano giving it an all new sporty, trendy and stylish look. For greater endurance the normal steel tyres are replaced with alloy wheels with a much improved heat induction feature. Apart from strength the Alloy wheels will also provide improved security by providing much more effective braking.  In some cases the brakes become dysfunctional after the increase in temperature due to friction, due to corrosion and climatic conditions.

India has to wait for Jaguar Land Rover plant
Fifth & Final round of the Yamaha R15 One Make Race Championship Season 2012

Latest Comments

  1. Nishant patel December 24, 2012

Leave a Reply

Chevrolet Spin
New Chevrolet Spin MPV spied testing on Indian roads
Ferrari California T
Ferrari to launch new California T convertible in India
Hyundai i20 N
Hyundai reveals new sporty Hyundai i20 N Sport
Jaguar logo
Jaguar F-Pace Crossover to debut at 2015 Frankfurt Motor Show in September
Honda NC750S economy motorcycle
2014 honda activa 125
Honda Activa becomes highest selling two wheeler model
Mahindra Mojo 300cc motorcycle
Mahindra Mojo 300 ready for the launch
Honda CBR 250R pearl sunbeam white
Honda Facilitating motor sports in the country
Scania Multiaxle Metrolink Front Side
Scania Metrolink – My Sound Sleep Experience
Datsun-Go+-Front View Angle-low
Datsun Go+ First Drive Review
Picture 210
Going Electric – Mahindra Reva E20
BMW M5 Rear View
BMW M5 Road Test Review
F1 Indian Motorsports MotoGp Volkswagen Motorsport World Motorsports
Honda RC213 V-S is a tuned version of Honda’s Moto GP bike RC213 V
2015 suzuki gixxer cup india
Suzuki Motorcycle announces about launching Gixxer Cup
Audi R8 LMS Cup
Audi R8 LMS Cup: Aditya Patel aims to continue podium streak in Korea
2012 Maruti Suzuki Swift
New Maruti Swift SP Special Limited Edition launched
maruti suzuki swift front
Maruti sells 1,600 vehicles in Karnataka during ‘Varamahalakshmi’ festival
Maruti Ciaz front
New Maruti Ciaz Diesel Hybrid to launch on 1st September
Maruti Suzuki logo
Maruti expands dealership network with additional 50 outlets
Hyundai i20 N
Hyundai reveals new sporty Hyundai i20 N Sport
2017 Hyundai Elantra
Next-gen Hyundai Elantra spied inside out sans camouflage
Hyundai Creta
Hyundai Creta not arriving in Malaysia soon
2016 Hyundai Equus
Next generation Hyundai Equus gets spied again
2016 Honda Pilot
New 2016 Honda Pilot received highest safety ratings
2012 Honda Civic Malaysia front
New Honda Civic gets spied again
Honda opens CNG fuel station in Ohio
New 2016 Honda HR-V gets 5 star ratings in NCAP tests
2015 Mahindra TUV 300
Mahindra TUV300 Contest launches offering a chance to win the new SUV
2015 Mahindra XUV500 Facelift
Mahindra XUV500 Vs Skoda Yeti
Mahindra Logo
Mahindra employee bags two titles at WSC
New Mahindra TUV300’s interior gets teased
Tata Ace Mega
Tata Motors launched new smart pickup called the Ace Mega
Tata Kite Compact hatchback
The new Tata Kite hatchback ready to launch during this festive season
Veerangana Express
Veerangana Express is an Auto-rickshaw service for women by women
2015 Tata Nano GenX
Book and watch your very own GenX Nano car rolling out from the factory
Bajaj Pulsar 200 SS
Bajaj sold 30000 Pulsar adventure versions
Bajaj Motorcycles Pulsar 200 NS Image
Would Bajaj discontinue the Pulsar 200 NS?
If it isn't for the RS 400 sticker, it is hard to spot any difference between the RS 200 and the RS 400
Bajaj Pulsar RS 400 spotted undisguised at a service station
Over 1.5 lakh units of Bajaj CT 100 sold in a span of 3 months
Yamah R3 Cornering
Yamaha R3 Vs The Kawasaki Ninja 300: Battle Of The Titans
KTM 390 Adventure
KTM likely to launch the 390 Adventure in India
Husqvarna Nuda 900R Front
KTM to introduce Husqvarna bikes in India built on Duke chassis
KTM Duke 390
KTM makes slipper clutch as an accessory for existing owners of Duke 390
Honda NC750S economy motorcycle
2014 honda activa 125
Honda Activa becomes highest selling two wheeler model
Honda CBR 250R pearl sunbeam white
Honda Facilitating motor sports in the country
Yamah R3 Cornering
Yamaha R3 Vs The Kawasaki Ninja 300: Battle Of The Titans
Upcoming Hero Splendor Pro spotted testing for the first time
Hero HX 250 R
Upcoming Hero HX250R caught out in the open for the first time
New Hero Passion Pro
New Hero Passion Pro launched at a price of INR 47,850/-
2016 hero hf deluxe spy
New Hero HF Deluxe gets spied
TVS Draken
TVS reveals its future plans for India
TVS Draken
TVS Apache 200 to be launched in 2015?
TVS BMW motorcycle upcoming
New bike from TVS-BMW collaboration to come fully engineered by BMW
tvs jupiter
TVS launched a special edition of the Jupiter