Honda Cars India is ready to unveil its most awaited car into the market, the Amaze Sedan, the company has selected Soho Square Advertising and Marketing Communications which is a part of WPP Group, to organise its creative duties for the launch of the new car, Amaze. The agency will take charge of the creative duties of the new car, which is due to arrive in India.
A spokesperson from Honda Cars India said that the new model will be introduces as an entry level sedan. The car will be available in petrol and diesel variants to capture the market share as it starting gaining them after it launched the Brio hatch. The Amaze is the first Honda Sub 4-meter car to be launched in India.
The spokesperson also added that ‘’there has been a huge leap from petrol to diesel for the past two years. Since the demand for diesel has risen, we sensed the car would generate many buyers. We have been working on the diesel manufacture for the last two years.’’
Honda Amaze will be manufactured with similar features as the Brio. The car is built to cater to consumers who desire an upgrade from small hatchbacks to small sedan. The car’s structure is positioned between the Honda Brio and City, said the spokesperson. The price of the vehicle has not yet been revealed, but the car will be available across all Honda dealerships in India.
According to Soho Square’s website, it ‘’provides clients with highly experienced teams who can efficiently access the network’s vast services catering to individual client needs and goals’’. The Soho Square agency was formed in 2003 includes Yahoo! Barclay’s Global Investors and Avon.
Honda Amaze has gained immense popularity even months before its launch; the car has already been launched in Thailand recently and has already gathered roaring response from public.