Fiat India has introduced some remarkable cars lately like the Linea and Punto; the cars have been designed with exceptional body structure and engine efficiency. The cars have gained astounding popularity in the Indian market, and because of the immense demand for the two trendy cars, the company has now decided to export these cars overseas. Fiat India MD Enrico Antasnio has shown great interest to export Indian made Fiat Linea and Punto to reputed auto established markets such as UK, Japan, Africa and Australia.
The move to export the cars is a profitable strategy since Fiat’s Ranjangaon plant near Pune, has the capacity to manufacture 1.35 lakh cars annually, a similar strategy is adopted by other esteemed auto makers in the country like Hyundai, Maruti Suzuki and Renault-Nissan have adopted a similar strategy to utilize their optimum sales potential. The main motive behind exporting the cars is to bear the fact that the Indian market is still in its infancy and major chunk of the Indian market is still priced low with and low profit. The company is now emphasizing on exports to balance the sales distribution.
Fiat is designing a number of products to target the Indian consumer market, and the primary idea is to make the Ranjangaon plant ideal to enhance the overhead costs and facilities for Indian markets across the globe. Fiat also has manufacturing plants in China, but the Chinese consumers are more appreciative of their own products and have eventually not highlighted on exports. The stunning 2013 Fiat Linea mid-size sedan will receive grand cosmetic changes with a facelift for 2013. The terrific car was unveiled in Turkey earlier in 2012.
The refreshed amazing car’s exterior has been styled with grand decor and finish with a new front bumper with redesigned trendy fog lamp housings and a new grille. At the rear, is a newly tailored bumper with a classic design of big strip chrome. The number plate housing is also marvelously decorated with a neat chrome strip and is now fitted on the bumper to the boot lid, with a chrome strip on top. The interior features have been enhance by fitting the car with Fiat 500 inspired dashboard with a neat contrasting beige colour across the centre. The car has overall classy features to match the performance International Standards.