Year of 2011 was a very big year for Skoda. The company took a strong decision of changing their logo in order to mark the company’s new phase of growth. Skoda Citigo became the first car to bear the refreshed logo. The Czech automaker stated in an interview that their new logo is progressively used in their new range of upcoming cars. Skoda later announced as the new logo will be available in their Fabia and Fabia Roomster. In the new logo, the Skoda lettering will now appear on the rear hatch of the two new cars.
As compared to the existing logo, the new winged arrow is finished in the chrome and has a matte black background which significantly makes it look more fresh and trendy. While designing the new logo the designers have especially kept in mind to focus only on the essentials that is the reason the Skoda lettering will no longer be a part of the logo. Except the logo’s new look the company is working on to launching the new names of the variants also. Some new designations will bring the freshness to the brand.
By not moving the logo’s position from the bonnet, the new logo will also enjoy the pride of the same place, also at the rear, on the centre of the wheels, on the steering, the engine cover and on the vehicle key are some other obvious places where the new logo will be engraved. Before launching the Czech automaker is expecting a lot of rise in their yearly sales because of the logo change. And as expected the new logo has proved itself very lucky for company, 5% of growth has been marked in the sales of the company after changing the logo. Skoda’s target is to sell around 1.5million units every year.
Source: IndianAutosBlog
