Shell Retail Launches Shell Fuel Economy Refresh campaign to ensure better fuel efficiency

Shell Retail Launches Shell Fuel Economy Refresh campaign to ensure better fuel efficiency

Shell, the leading fuel company in the world has announced the unique Shell Fuel Economy Refresh campaign on 9th May, 2013. Shell is commitment to fuel economy and this unique campaign is a result of the company’s endeavor to achieve the same. Through the Fuel Economy Refresh campaign, Shell Retail India wishes to focus on the importance of saving fuel and help the Indian drivers to reap the benefits of fuel economy by embracing the ways to save fuel as a part of daily life.

Shell Petrol PumpThis campaign is also the reinforcement of the commitment of Shell Fuel Economy Formula, which is a great innovation in fuel technology that assures the drivers with better mileage. In India, Shell presents the Shell Super petrol and diesel variants of the normal main grade fuel, which through its advanced quality ensures higher fuel efficiency.

The Director & General Manager of Shell Retail India, Ravi Sundararajan said that Shell, with its over 100 years of experience in initiating fuel economy is now taking an extra step in demonstrating the drivers the superiority of Shell fuels, which along with few easy to adopt driving habits that can achieve greater fuel efficiency. This entire demonstration is called the Shell Fuel Economy Refresh.

The cleaning agents present in the Shell Fuel Economy Formula helps to avoid the harmful deposit build-up that affects the engine’s performance over the time. Friction along with deposit build-up slowly wears down the engine. As a result, over the passage of time the engine performance decreases causing reduced drivability, more exhaust emissions and increased fuel consumption. The Fuel Economy Formula enriched Shell fuels thus help to protect the engine of your car and ensure better performance and greater mileage.
Shell Retail in order to propagate the Shell Fuel Economy Refresh campaign, has started a comprehensive consumer awareness and engagement initiative in all Shell fuel stations. Shell is also carrying out the campaign through radio broadcasts and outdoor media to reach out to the car owners and educate them about the advantages of Shell Fuel Economy range.  Moreover, the company is also initiating a comprehensive orientation program for the Shell retailers, in order to educate the retailers about the Fuel Economy philosophy that will help them to inform and guide the customers about a more efficient fuel choice.

The various aspects of the Shell Fuel Economy Refresh campaign are to make the Indian motorists more responsible to save fuel and adopt the ways that will economically benefit them apart from deriving better performance from their vehicles.

Shell Fuel Economy Formula is a result of Shell’s rigorous R&D innovation over almost a century. Shell’s scientists have been able to reach some very significant milestones as a result of decades’ of dedicated research on fuel efficiency.

Shell Super fuels ensure engine cleanliness and thus better engine efficiency. This superior Global fuel is available in India across all Shell Retail stores.

The Shell Fuel Economy Refresh initiative will be carried out in Bangalore, Mysore, Pune, Hyderabad, Chennai, Ahmedabad, Baroda, Rajkot and Surat.

Tata Indica Vista D90 Review
Mahindra H-Series Xylo launched

Leave a Reply

Maruti Suzuki Swift Glory
Maruti Launches Swift Glory, A Limited Edition For Adventurous Customers
2016 Ford EcoSport
Refreshed New Ford Ecosport Launched In India
Volvo Chassis Simulator
Volvo Cars Uses World’s Most Advanced Chassis Simulator
Maruti Suzuki ALTO K10 Urbano limited edition
Maruti Launches Alto K10 Urbano, Adds New Features
Indian Motorcycle Showroom
Indian Motorcycle Opens Its 5th Dealership In India, 1st In Mumbai
2016 Honda CBR500R
New CBR500R Lined-up For Its Global Debut At AIMExpo
Mahindra Mojo
Mahindra Mojo To Be Launched Soon, Technical Details Emerge
Royal Enfield Tour of Bhutan
Royal Enfield Embarks On The 4th Edition Of Tour Of Bhutan
Oakley Jawbreaker Side View
Oakley Jawbreaker Hands On Review
Renault Kwid
Renault Kwid First Drive
BMW 3 Series GT Front
BMW 3 Series GT Road Test & Review
BMW X5 Review Front
BMW X5 Road Test & Review
F1 Indian Motorsports MotoGp Volkswagen Motorsport World Motorsports
Steelbird Bang
Steelbird Launched A New Motocross Helmet Called ‘Bang’
Race to Malaysia
Mahindra Racing Offering A Chance To Win A Trip To Malaysian GP
Honda RC213 V-S is a tuned version of Honda’s Moto GP bike RC213 V
Maruti Suzuki Swift Glory
Maruti Launches Swift Glory, A Limited Edition For Adventurous Customers
Maruti Suzuki ALTO K10 Urbano limited edition
Maruti Launches Alto K10 Urbano, Adds New Features
Maruti Suzuki Baleno
Maruti Suzuki Baleno To Be Launched In India On 26th October
2012 Maruti Suzuki Swift
New Maruti Swift SP Special Limited Edition launched
Hyundai i20 N
Hyundai Reveals New Sporty Hyundai i20 N Sport
2017 Hyundai Elantra
Next-gen Hyundai Elantra spied inside out sans camouflage
Hyundai Creta
Hyundai Creta not arriving in Malaysia soon
2016 Hyundai Equus
Next generation Hyundai Equus gets spied again
Honda-BR-V spy image
Honda BR-V Bound For India Caught Undisguised
2016 Honda CIvic
Next Generation Honda Civic Unveiled
2016 Honda Pilot
New 2016 Honda Pilot received highest safety ratings
2012 Honda Civic Malaysia front
New Honda Civic gets spied again
Mahindra TUV300
Mahindra TUV300 finally launched in India, starting price Rs 6.9 lakh
2015 Mahindra TUV 300
Mahindra TUV300 Contest launches offering a chance to win the new SUV
2015 Mahindra XUV500 Facelift
Mahindra XUV500 Vs Skoda Yeti
Mahindra Logo
Mahindra Employee Bags Two Titles At WSC
Peugeot 2008
Peugeot Planning A Comeback To India With Tata Motors
Tata Zest Anniversary Special Edition
Tata launches a Special Edition of the Zest on its 1st Anniversary
Tata Ace Mega
Tata Motors launched new smart pickup called the Ace Mega
Tata Kite Compact hatchback
The new Tata Kite hatchback ready to launch during this festive season
Demon Black Pulsar RS 200
Bajaj Pulsar RS 200 Now Available In Demon Black
Bajaj Pulsar 200 SS
Bajaj sold 30000 Pulsar adventure versions
Bajaj Motorcycles Pulsar 200 NS Image
Would Bajaj discontinue the Pulsar 200 NS?
If it isn't for the RS 400 sticker, it is hard to spot any difference between the RS 200 and the RS 400
Bajaj Pulsar RS 400 spotted undisguised at a service station
Scorpion EXO Special Edition helmet
Scorpion EXO Dedicates ‘Racing Replica’ Helmet To Rok Bagoros
Yamah R3 Cornering
Yamaha R3 Vs The Kawasaki Ninja 300: Battle Of The Titans
KTM 390 Adventure
KTM likely to launch the 390 Adventure in India
Husqvarna Nuda 900R Front
KTM to introduce Husqvarna bikes in India built on Duke chassis
2016 Honda CBR500R
New CBR500R Lined-up For Its Global Debut At AIMExpo
Light Weight Super Sports Concept
Honda Motorcycles Unveils 3 Concept Motorcycles Ahead Of Tokyo Motor Show
HMSI Event-2
Honda Two Wheeler Kick Started Grand Carnival On Eid For Delhi
Honda NC750S economy motorcycle
Maestro Edge and Duet
Hero MotoCorp Duet & Maestro Edge Launched
2016 Hero Hunk
Facelift Hero Hunk spotted undisguised
Upcoming Hero Splendor Pro spotted testing for the first time
Hero HX 250 R
Upcoming Hero HX250R caught out in the open for the first time
TVS Sport
TVS Sport launched with improved mileage and additional features
TVS Draken
TVS reveals its future plans for India
TVS Draken
TVS Apache 200 to be launched in 2015?
TVS BMW motorcycle upcoming
New bike from TVS-BMW collaboration to come fully engineered by BMW