Shell Retail Launches Shell Fuel Economy Refresh campaign to ensure better fuel efficiency

Shell, the leading fuel company in the world has announced the unique Shell Fuel Economy Refresh campaign on 9th May, 2013. Shell is commitment to fuel economy and this unique campaign is a result of the company’s endeavor to achieve the same. Through the Fuel Economy Refresh campaign, Shell Retail India wishes to focus on the importance of saving fuel and help the Indian drivers to reap the benefits of fuel economy by embracing the ways to save fuel as a part of daily life.

Shell Petrol PumpThis campaign is also the reinforcement of the commitment of Shell Fuel Economy Formula, which is a great innovation in fuel technology that assures the drivers with better mileage. In India, Shell presents the Shell Super petrol and diesel variants of the normal main grade fuel, which through its advanced quality ensures higher fuel efficiency.

The Director & General Manager of Shell Retail India, Ravi Sundararajan said that Shell, with its over 100 years of experience in initiating fuel economy is now taking an extra step in demonstrating the drivers the superiority of Shell fuels, which along with few easy to adopt driving habits that can achieve greater fuel efficiency. This entire demonstration is called the Shell Fuel Economy Refresh.

The cleaning agents present in the Shell Fuel Economy Formula helps to avoid the harmful deposit build-up that affects the engine’s performance over the time. Friction along with deposit build-up slowly wears down the engine. As a result, over the passage of time the engine performance decreases causing reduced drivability, more exhaust emissions and increased fuel consumption. The Fuel Economy Formula enriched Shell fuels thus help to protect the engine of your car and ensure better performance and greater mileage.
Shell Retail in order to propagate the Shell Fuel Economy Refresh campaign, has started a comprehensive consumer awareness and engagement initiative in all Shell fuel stations. Shell is also carrying out the campaign through radio broadcasts and outdoor media to reach out to the car owners and educate them about the advantages of Shell Fuel Economy range.  Moreover, the company is also initiating a comprehensive orientation program for the Shell retailers, in order to educate the retailers about the Fuel Economy philosophy that will help them to inform and guide the customers about a more efficient fuel choice.

The various aspects of the Shell Fuel Economy Refresh campaign are to make the Indian motorists more responsible to save fuel and adopt the ways that will economically benefit them apart from deriving better performance from their vehicles.

Shell Fuel Economy Formula is a result of Shell’s rigorous R&D innovation over almost a century. Shell’s scientists have been able to reach some very significant milestones as a result of decades’ of dedicated research on fuel efficiency.

Shell Super fuels ensure engine cleanliness and thus better engine efficiency. This superior Global fuel is available in India across all Shell Retail stores.

The Shell Fuel Economy Refresh initiative will be carried out in Bangalore, Mysore, Pune, Hyderabad, Chennai, Ahmedabad, Baroda, Rajkot and Surat.

Tata Indica Vista D90 Review
Mahindra H-Series Xylo launched

Leave a Reply

Force Gurkha off road
Force Gurkha RFC South India 2016: Rally Legend Jagat Nanjapa Wins
datsun go nxt car
Datsun All Set For The Auto Expo 2016
Honda Connect App Bangalore Event
Honda Connect App: A Perfect Mobile Platform For Day-To-Day Commuters
2016 Ford Endeavour
2016 Ford Endeavour Finally Launched in India, Big Leap From Its Predecessor
Hero Electric
Hero Electric Unveils New Electric Offerings in the Indian Market
Bajaj Auto V-Range
Bajaj Teases its New V-Range Of Bikes On Republic Day
Royal Enfield Himalayan
Royal Enfield Himalayan is Finally Out in Open
TVS Apache RTR 200-4V
Is the New TVS Apache RTR 200 4V a Good Upgrade?
Oakley Jawbreaker Side View
Oakley Jawbreaker Hands On Review
Renault Kwid
Renault Kwid First Drive
BMW 3 Series GT Front
BMW 3 Series GT Road Test & Review
BMW X5 Review Front
BMW X5 Road Test & Review
F1 Indian Motorsports MotoGp Volkswagen Motorsport World Motorsports
Force Gurkha off road
Force Gurkha RFC South India 2016: Rally Legend Jagat Nanjapa Wins
Polaris
Polaris India Set to Participate in Royal Rajasthan Rally 2016
IRC 2015
Team Yokohama Wins IRC 2000 & 1600cc Categories for 2015
Swift Dzire Regalia
Maruti Suzuki Launched Swift Dzire Diesel With Auto Gear Shift
All New Honda Jazz Drive Buddh
Best 5 Diesel Cars in India
Fiat Punto Abarth at BIC
Best Cars to Buy in India
Renault Kwid Front First Drive
Top 10 Cars In India Under Rs 5 Lakhs
Fiat Punto Abarth at BIC
Best Cars to Buy in India
Renault Kwid Front First Drive
Top 10 Cars In India Under Rs 5 Lakhs
Hyundai i20 N
Hyundai Reveals New Sporty Hyundai i20 N Sport
2017 Hyundai Elantra
Next-gen Hyundai Elantra spied inside out sans camouflage
Honda Connect App Bangalore Event
Honda Connect App: A Perfect Mobile Platform For Day-To-Day Commuters
All New Honda Jazz Drive Buddh
Best 5 Diesel Cars in India
Honda-BR-V spy image
Honda BR-V Bound For India Caught Undisguised
2016 Honda CIvic
Next Generation Honda Civic Unveiled
2015 Ford Mustang
2016 Upcoming Cars In India
Mahindra KUV100
Codenamed Mahindra S101 Is The Mahindra KUV100, Revealed Today
Laleh Seddigh
Laleh Seddigh, Iranian Rally Driver, Shows Her Talent With Mahindra’s Super XUV500
Mahindra TUV300
Mahindra TUV300 finally launched in India, starting price Rs 6.9 lakh
Tata Motors Genuine Oil
PETRONAS Lubricants International Partners With Tata Motors To Launch Tata Motors Genuine Oil
2015 Ford Mustang
2016 Upcoming Cars In India
Renault Kwid Front First Drive
Top 10 Cars In India Under Rs 5 Lakhs
Peugeot 2008
Peugeot Planning A Comeback To India With Tata Motors
Bajaj Auto V-Range
Bajaj Teases its New V-Range Of Bikes On Republic Day
Bajaj Pulsar RS 200 Lucknow
Bajaj Auto is the Leading Manufacturer in Sports & Entry Segments
TVS Apache RTR 180
2016 Upcoming Bikes in India
Yamah R3 Cornering
Yamaha R3 Wins the IMOTY 2016 Award
2016 Triumph Speed Triple
2016 Upcoming Super Bikes in India
Yamah R3 Cornering
Yamaha R3 Wins the IMOTY 2016 Award
Rok Bagoros
Rok Bagoros Performs In Sao Paulo, Brazil
2016 KTM RC 390
KTM Upgrades The 2016 RC 390, Provides New Features
Yamah R3 Cornering
Yamaha R3 Wins the IMOTY 2016 Award
Honda CB Shine SP
Honda Launches The New CB Shine SP
Front end of the Kawasaki Ninja H2R
Top Sports Bikes In India
HMSI
Honda Becomes #1 Two-Wheeler Brand In 8 States & 1 Union Territory
TVS Apache RTR 180
2016 Upcoming Bikes in India
All-New-Apache-RTR-Pics-2012
Top 10 Bikes In India Under Rs 80000
New Splendor Pro
Hero Launched A New Splendor Pro Ahead Of Festive Season
Maestro Edge and Duet
Hero MotoCorp Duet & Maestro Edge Launched
TVS Apache RTR 200-4V
Is the New TVS Apache RTR 200 4V a Good Upgrade?
TVS Apache RTR 180
2016 Upcoming Bikes in India
TVS Scooty Zest 110 Anam Hashim Pangong Lake
TVS Scooty Zest 110 Features, Specs and how the scooter achieved such success
TVS Scooty Zest 110 Rear
TVS Scooty Zest 110 First Impressions