Bosch Power has launched a one-of-its kind product that promises to make car and home cleaning task easier and less cumbersome for millions of people. As urbanization is rapidly increasing day by day, consumers are demanding ‘Do It Yourself’ products as these help to reduce the manual effort and also help to save time. The all new Bosch Power Tools’ New Age Home & Car Washer Range is an industry-leading offering in this emerging segment. By launching the new Home & Car Washer Range, Bosch Power Tools aim to reach every homeowner in the country since the company describes it as a ‘must-own product’. These car and home washer tools can be used for cleaning rain gutters, debris and also mud.
The two power-packed models featuring wheels that enable hassle-free maneuvering and you can even use them efficiently on uneven and rough terrains. The Home & Car washers by Bosch Power Tools are perfect for cleaning patios, floors and also equally effective to get rid of stubborn dust and dirt which is otherwise difficult to remove from hard-to-reach nooks and corners.
Vice President at Bosch Power Tools, Vijay Pandey stated that the company aims to make its presence felt in the emerging DIY segment which has a market potential of a staggering INR 100 crore. He also added that this market is growing at a compounded annual rate of about 20 %.
Pandey added, “Further urbanization is growing at 35 percent, self-reliance and lifestyle changes have opened the doors to the Do-It-Yourself segment in India. Bosch Power Tools aim to reach out to its consumers and make cleaning easy with the new Home & Car Washer range.”
Mr. Pandey added that the new range of home and car washers from Bosch Power Tools is best suited for monsoons when everyone experiences the need for such utility products. These home and car washing products are light in weight and offer complete ease of use. They are designed particularly to meet the DIY product demands of customers cutting across segments and Bosch Power Tools will be targeting its new cleaning range at young, homemakers as well as hobbyists.
The Home & Car Washers range from Bosch Power Tools will be available in the market in five different models and these will be differently priced between Rs.10, 500 to Rs.18, 000. The range of washing tools will be sold in leading retail stores as well as on Flipkart, the most popular e-commerce website.
Niranjan Naik, Head of Product Management for Asia Pacific at Bosch Lawn and Garden Tools, who is also the Global Product Manager (Outdoor cleaning-Pro segment) stated that the new range of car and home washers of Bosch Power Tools is sure to appeal to the Indian buyers. Featuring portable compact design and click-and-go components, Bosch Power Tools has made sure that customers find the cleaning experience an enjoyable and an easy one.
The new range of Home & Car washer tools from Bosch Power Tools was launched by Bollywood actress Prachi Desai who added that Bosch Power Tools has designed pioneering products and is optimally tapping the Do-It-Yourself market segment.