Hindustan Motors, owned by the C K Birla Group, has announced the official price of the recently launched BS IV compliant Ambassador Encore at Rs. 4,97,996 (ex-showroom Kolkata). This diesel engine BS IV will be placed in the ‘no-refusal’ taxi segment. Hindustan Motors has already started taking bookings for the Ambassador Encore, as it is named from 2nd September. The Encore’s buyers from the replacement taxi category will also be eligible for an attractive price rebate as opposed to the official price announced by the company. Recently, around 2,000 new permits were issued by the West Bengal government for the no-refusal taxi category.
Additionally, the West Bengal government is set to issue another 2,000 permits in November this year. Hindustan Motors could not have better timed the launch of the Ambassador Encore and is expecting to make handsome profits from the sale of Ambassador Encore.
Recently, the West Bengal government introduced a new concept under which the state’s taxis are barred from refusing fares. The new taxi from Hindustan Motors features a sleek design and is also equipped with enhanced comfort features for the occupants. These taxis will also be printed with ‘no refusal’.
The CEO and Managing Director at Hindustan Motors, Uttam Bose stated during an official statement that Hindustan Motors has launched a hard to resist an offer and the company always strive to provide optimum benefits that cater to the evolving purchasing power and the customer’s needs. For the Ambassador Encore, Hindustan Motors has invested a lot of money as well as labor which played a critical role in bringing the successful upgrade to the BS III 1.5 litre diesel engine to the more powerful BS IV emission standards and the OBD 2 level.
The costs involved to update the BS IV have been absorbed by the company to a considerable extent and it has not passed the expenditure on the end customer. By adapting cost-effective production process and value engineering, Hindustan Motors has been successful at producing the Ambassador Encore at a remarkably low price without negotiating with the quality and comfort features.
National Sales Head at Hindustan Motors’, Chandan Bose made a formal announcement of the Encore’s price at a meeting comprised of the officeholders of the various taxi associations in the state. The sales of BS III Ambassador were banned in India since April 2010 owing to non-compliant emission standards. However, with the launch of the Ambassador Encore, Hindustan Motors is once again making a foray in around 17 metro cities in India.
Hindustan Motors has a production plant at Uttarpara in Hooghly. Production of the Encore is in full swing and the company is expanding its production facilities to meet the growing demands the Encore is generating.
Hindustan Motors is an Indian car manufacturer based in West Bengal. It is an arm of the Birla Technical Services industrial conglomerate. Before Maruti Udyog captured the Indian automobile market, Hindustan Motors was the leading auto manufacturer in the Indian market. It is known for the Ambassador car, which has been predominantly used as a government limousine and also a taxicab.