Automaker Honda has set all rumors to rest by making a public announcement that its multi-utility vehicle “Freed” will be exhibited in India Auto Expo to be held in February 2014 through an official tweet of Auto Expo 2013. This five door vehicle is arriving at a time when passenger car market in India is pretty dull and most manufacturers are looking for ways to cut down on piled up inventory. While some have announced increase in sales prices from 2014 others are still hoping for demand to increase by announcing launch of new models including the Honda Freed MPV at the Auto Expo.
Like a few existing car makers in local markets which have been encouraged by increase in utility vehicle demand to produce similar models for sale, Honda is following the path decided by others. To retain its identity among existing sellers Honda will launch nearly three to four vehicles every year to meet competition from new and existing manufacturers.
As a part of its strategy to increase its presence in Indian markets Honda is going to introduce three new models in 2014 namely Mobilio, Jazz and Freed MPV all of which will be showcased in the 2014 Auto Expo. Honda wants to target compatriot Toyota’s Innova and Maruti Ertiga with its MPV Freed followed by another car in same segment next year. The flashy looking Freed with its muscular design, metallic exterior paint alloy tyres will aim for upmarket slot currently being held by Innova, Duster and Dzire.
Honda Freed MPV will be presented with 2.2 liter diesel engine similar to its Malaysian model with fine-tuning to make it more fuel efficient. Interior structure of this MPV is likely to remain similar to Indonesian counterpart with three rows of seats and conventional doors instead of sliding ones like Maruti Suzuki Omni. Since this is the first MPV to be launched by Honda its features will be kept slightly unique from existing MPV’s in the market in terms of door design, features, headlights, seat layout, entertainment facilities etc. Honda aims to position the Freed MPV in a manner such that it sets a benchmark for future vehicles of this category in the market. To live up to its name “Freed” will free utility vehicles and its passengers from shackles of crowded minivans with squeezed in passengers.