American car major General Motors played its cards by offering the 2014 Chevrolet Malibu with the start/stop as a standard feature. Now, the company says that this strategy has really paid off, and the company is already contemplating to offer the same in many more new Chevrolet car models. The new 2014 Chevy Malibu has the Stop/start feature in the base model apart from many other changes including a redesigned front fascia and enhanced cabin space as against the previous model.
Chevrolet says that the start/stop ignition system has a lot of benefits of a light hybrid without the requirement of a huge battery. The 2013 Malibu model had an eAssist system, but this is discontinued in the new 2014 model when the new stop/start system had proved to be very efficient with the fuel efficiency of 36 mpg on the highway, 25mpg in city roads and a combined mileage of 29 mpg.
Chevrolet’s Marketing Manager John Hahn reveals happily that the company has achieved 15 percent improved mileage that resulted into 36 mpg on highway without the requirement of the addition of a costly or heavy hybrid battery. Thus, the company can offer a more affordable sedan that offers the mileage advantages of a hybrid without the extra cost of a hybrid vehicle.
Other car makers also offer start/stop/ but General Motor is the only one to offer the system on popular conventional car model rather than an expensive hybrid car. The consumer reports have recommended the 2014 Chevrolet Malibu as a great buy. Moreover, the Malibu sales rates are also increasing steadily with a 58 percent and 41 percent rise in October and November respectively.
Hahn did not say much on when the company will start offering the start/stop system on other models but implied it might be introduced to the Impala.
He said the company has no plans to expand a stop/start expansion right away, however it will happen in the future, and though the company has not decided anything but this would be a great feature for the Impala.