Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), one of the top two wheeler manufacturers in the country, always comes up with some kind of new stuff for its customers. This time, riding on the strong festive demand for two wheelers, it has decided to give unprecedented benefits to Delhiites. HMSI has brought a first-of-its kind grand carnival in the Capital – the Honda Maha Exchange Mela.
This Maha Exchange Mela is only for the Delhities and it has started today on the occasion of Eid-ul-adah. It is a three day long carnival whose venue is at Dusshera Ground Janakpuri in Delhi. It is a unique carnival which HMSI has come up with. It will address not only the needs of all new Honda 2 Wheeler customers but also those who want to exchange and upgrade their existing two wheelers. It is for the first time that a unique Live Bidding Event has been organized. This unique event has become possible with the support of HMSI’s exclusive partner Shriram Automall India Limited (SAMIL).
SAMIL is one-of-its kind facility, is a wholly owned subsidiary of Shriram Transport Finance Company (STFC). It is India’s first ever service provider that offers various well organized and transparent bidding platforms, including physical, online, one stop classified and negotiated deals, for acquisition & disposal of pre-owned commercial vehicles, construction & industrial equipment, tractors & agricultural equipment, passenger vehicles, three wheelers and two wheelers.
Speaking about this unique initiative, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales and Marketing, HMSI said that while 30-35 % of 4 wheeler buyers are exchange buyers, their estimates show that this number is low at 15% in two wheelers. With the two wheeler industry already crossing the 16 million sales mark, they believe that there is high latent demand for pre-owned two wheelers. Honda is taking the lead to provide a trusted and organized platform to serve both new and pre-owned customers. With the Maha Exchange Mela, they are venturing into a new business territory to delight all two wheeler buyers this festive season.
At the Maha Exchange Mela HMSI made sure that a methodical process of valuation for the pre-owned two wheelers is used. This made it possible to assure the seller that they would be getting the maximum possible value of their old two wheelers. At the event the buyers too had multiple options to choose from. Delhi citizens who will buy a financed new Honda 2 wheeler here will benefit up to Rs. 8,000/- over market rates in the 3 day carnival. This benefit includes lower than market prevailing interest rate, Zero documentation and Zero processing fee. With Honda organizing the bidding and purchase, customers can be assured of hassle free documentation processing, instant exchange facility and extended warranty. Customers can easily take home pre-owned refurbished two wheelers with on spot delivery.