Yamaha R3 Wins the IMOTY 2016 Award

Yamaha launched its latest product, the R3, in the Indian market a few months ago. Even though the R3 is not selling as fast as the company had anticipated but it is indeed one hell of a motorcycle. This lead the Jury of the Indian Motorcycle of the Year Award 2016 (IMOTY 2016) to offer the crown to the Yamaha R3. Other bikes which were nominated for the IMOTY 2016 Award were the Benelli TNT 300 and the Honda CBR 650F.

Yamaha YZF R3

Yamaha YZF R3

The IMOTY Award is one of the prestigious awards which a motorcycle manufacturer can receive in India. The winner is selected after a series of tests. This year, the final short list of contenders were battling out to win the top spot. They were put under thorough assessment by the jury members at Lonavla. The jury members of the IMOTY 2016 include Aspi Bhathena and Aninda Sardar (Bike India), Abhinav Mishra (BBC Top Gear), Shubhabrata Marmar and Halley Prabhakar (Overdrive), Rahul Ghosh (Auto Today), Jared Solomon and Arup Das (AutoX), Kartik Ware (Motoring World) and Sirish Chandran, Ouseph Chacko (Evo), and Pablo Chaterjee (Man’s World).

IMOTY 2016

(L-R) Y K Koo MD CEO HMIL Rakesh Srivasatava VP Sales Mktg HMIL Raghupati Singhania Chairman MD JK Tyre Industries Ltd Roy Kurian VP Sales Mktg, India, Yamaha

Roy Kurian, Vice President-Sales & Marketing, Yamaha Motor India Sales Pvt Ltd said that they launched the Yamaha R3 in August 2015 and the responses that they have been receiving is indeed most positive and encouraging. They understand the needs of customers and therefore pay great attention to details in products in terms of styling and design. This win too, is awe-inspiring, thank you IMOTY Jury members and JK Tyre.

The IMOTY Awards have been in play for many years now. The previous winners were Bajaj Pulsar 220 DTS-Fi (2008), Yamaha R15 (2009), Kawasaki Ninja 250R (2010), Honda CB Twister (2011), Honda CBR 250R (2012), KTM Duke 200 (2013), Royal Enfield Continental (2014), Harley Davidson Street 750 (2015).

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