Bajaj Auto, one of the top motorcycle manufacturers that we have in the country today, is surely amongst the favorite brand of Indian customers. With products for everyone, from a small capacity commuter to a high capacity sports bike, Bajaj Auto has managed to occupy a large percentage of share of the domestic market. The company announced that it has achieved leadership position in Entry Level and Sports motorcycles combined.
If we talk about the entry level motorcycles, the share of Bajaj Auto increased from 23% to 36% in the first 9 months of the financial year. Bajaj keeps on launching new motorcycles every now and then. At least it brings necessary upgrades to keep its products following the modern rivals. After the launch of the new Avengers, Bajaj attained a clear market leadership of 53% in sports segment below the Rs 1 lakh mark. The company is also the leader in Entry and Sports segment cluster with a 36% market share.
Present on this joyous occasion was Mr Eric Vas, President (Motorcycle Business) Bajaj Auto. He said that in a challenging environment for the automobile industry, Bajaj Auto maintained positive momentum as a result of a well-crafted strategy – Superior Customer Value through Differentiated Products and Strong Brands. By the introduction of new Products such as the CT100 and the new Platina, Bajaj strengthened its position in the Entry level segment. In the Sports segment it enhanced its leadership position through the launch of the Pulsar RS 200, Pulsar AS 200 & 150 and the exciting Avenger Cruise 220 and Avenger Street 220 & 150.
Bajaj Auto has plans to further strengthen and broaden its market share. It would come up with an entirely new brand this year which will be targeted for a large executive customer group. Bajaj Avenger also received a good opening and the company is optimistic with it in the future. In fact, it has decided to increase the production capacity of the Avenger up to 30,000 units per month by March 2016. Apart from its performance oriented products, Bajaj also excelled in entry level segment. It sold 6.81 Lakhs entry level commuter motorcycles in the first 9 months of the year as against 3.83 lakh last year summing up to a growth of 77%.