Tata Motors, one of the biggest automobile manufacturers around the globe, have entered into the lubricating oil market by launching its new Tata Motors Genuine Oil (TMGO). Tata Motors partnered up with PETRONAS Lubricants International (PLI) to bring up its new product in the market. The TMGO will be available for Tata Motor’s passenger vehicles range in the India market.
Mr. Dinesh Bhasin, Head, Customer Support, Passenger Vehicle Business Unit, Tata Motors Ltd. said that Tata Motors has always worked with a customer centric approach and providing its customers with the best post-purchase experience. With the new co-branded TMGO range of lubricants now available, they are creating a distinct & differentiated value proposition in the market. They will continue to provide the customers with the best lubricant technology expertise and support in today’s competitive market place. They are happy to have partnered with PETRONAS in developing this range for their vehicles. With a commitment to deliver better performance, TMGO will offer trusted support to the customers and will further enhance the customer experience.
TMGO will be the first range of co-branded lubricants jointly developed by Tata Motors and PETRONAS Lubricants International (PLI). For the diesel vehicles, Tata Motors Genuine Oil CH-4 15W-40 is suitable whereas for the petrol vehicles the Tata Motors Genuine Gear Oil 80EP is recommended. According to the companies this new range of branded lubricants have been formulated from high performance base oils and additives, providing optimum engine performance through excellent deposit control and wear protection. These lubricants have been developed as per the regulations and specifications required for the Indian passenger vehicles market. These products will be available through PETRONAS distributor network of over 3,500 outlets across India.
Mr. M.P.Singh, Chief Executive Officer, PETRONAS Lubricants (India) Pvt Ltd (PLIPL) commented that PLIPL has recorded steady volume growth at 40% CAGR and is aiming to capture 5% total market share by 2019. PLI in India is now entering the next wave of growth in line with their aspirations and they are confident that the coming together of Tata Motors, a highly respected leader in automotive engineering, together with PLI will help them better their position in this market as a leading provider of premium lubricants. They are offering a unique proposition through TMGO to further strengthen their relationship with customers and deliver products for engine care that is built upon a strong legacy in lubricants technology.