Goodyear India in Association with IRTE launches one of a kind road safety programme

Goodyear India has joined hands with the Institute of Road Traffic Education (IRTE) to launch a unique road safety initiative called ‘Safer Roads Safer You’. This road safety initiative is unique in its own way, as it promotes a safe and dependable driving practice among the taxi drivers of India. The ‘Safer Roads Safer You initiative offers special training to the cab drivers to make them safe drivers by improving their driving skills and making them more road regulation compliance. The programme will also offer training on customer service improvement and stress management. (Link to

GoodYear IRTE Safer Roads Safer You

GoodYear & IRTE – Safer Roads. Safer You

However, the Safer Roads, Safer You initiative is not an extensive programme and will be providing training through workshops only to the selected cab drivers in Delhi and Mumbai.

As road safety means a lot more than only accident prevention and the reduction of road confrontations, this training programme aims at enhancing the overall driving skills of a taxi driver in order to improve the entire driving experience. By making the taxi drivers more conscious about the importance of abiding by the traffic rules and making them more passenger friendly, the ‘Safer Roads, Safer You’ programme  by Goodyear and IRTE is actually aimed at making the fleet owners’ and taxi operators’ lives easier by training the drivers. (Link to

This initiative targets training 2,555 drivers in the Delhi NCR as well as in Mumbai between the time period of December 2015 and March 2016. A one day workshop is conducted for a group of 20 cab drivers in order to make them more aware about the crucial aspects like defensive driving, safety, passenger comfort, vehicle maintenance, etc.

All the participants of the workshop were presented with an incentive of Rs. 500, an accidental death Insurance policy of Rs. 2 lakhs, and a certificate upon the workshop’s successful completion.

While speaking on this initiative, the Vice Chairman and MD of Goodyear India, Mr. Rajeev Anand said that Goodyear India is dedicated at helping to build as well as support mutual programs which offer positive outcomes for the whole society. The company specifically concentrates on promoting safe mobility. With the ‘Safer Roads, Safer You,’ initiative the company hopes to create a culture of safer driving as well as passenger care in the Indian taxi service industry and thus, supporting the taxi drivers,  fleet owners, police organizations as well as the passengers. (Link to

He added by saying that the company is very pleased to sponsor this safe driving initiative from the Institute of Road Traffic Education (IRTE) that has the experience of over 15 years in delivering safer roads to the users.  (Link to

The taxi industry of India plays a very important role in Indian tourism and transporting daily passengers in and around the cities. Radio Taxi service has been offering a vital means of public transportation in most of the major cities in India, which has increased their share in the light passenger vehicle numbers.

GoodYear Safe Driving Better Driving

GoodYear Safe Driving Better Driving – GoodYear Tyres

While commenting on the safety programme, the President of the Institute of Road Traffic Education (IRTE), Dr. Rohit Baluja said that through the Safer Roads, Safer You initiative in association with Goodyear India, the organization hopes to enhance customer service and control the occurrences of traffic violations. This programme will offer the opportunity to the State to recuperate the trust of the passengers and tourists in the taxi service and the general public transportation system.

Maruti Suzuki Desert Storm Returns With Another Exciting Edition
Schedule & Venue of 1st Edition of India 4x4 Week Finalized, Goa-July

Leave a Reply