Honda Cars India Ltd (HCIL), one of country’s leading car manufacturers, is all set with its newest offering for the Indian market, the Honda BR-V. The company has launched its digital teaser campaign for the same. In the world of social media and internet, it is really important to be in touch with the audience via these platforms. With the digital teaser campaign, Honda has made a new hash tag for the BR-V, #WhereNextWithBRV.
Mr. Jnaneswar Sen, Senior Vice President, Marketing & Sales said that the core idea behind the ‘#WhereNextWithBRV” campaign is to showcase how BR-V offers the opportunity to explore whatever, wherever, whenever. They wanted to create a memorable journey of the new SUV travelling to picturesque locales and inspiring scenes. Be it a city drive or a weekend getaway to the hills, Honda’s latest offering is the perfect car to take anywhere.
The campaign is basically to showcase the BR-V, which is going to be launched in India very soon. It will see the car explore many different locations as suggested by audience for the next 20 days to create a connect with the consumers. The BR-V will travel for the next 20 days through different terrains, right from countryside dirt tracks, to curvy mountainous bends. This thrilling journey will be recorded and shared every day on Honda’s social channels. The audiences can follow this journey on HCIL’s social channels as well as the official website.