Indian auto major Tata Motors is pulling up its socks and getting ready to make changes with an aggressive new car launch strategy. Tata Motors is ready with plans to launch an armada of brand new car models in the coming years in order to reclaim its lost position in its home ground. The car major is gearing up to play aggressive with new vehicles to boost sales and is aiming for the place of the third largest passenger vehicle manufacturing company in the Indian car market by the financial year of 2019-20.
Tata Motors, which used to be the third largest car maker in the country lost its coveted position to its market rivals and is now currently holding the fifth place. Being a homegrown auto giant, Tata Motors is bent on gaining sales momentum and regain its lost glory in the domestic market. Thus, the car maker is readying its future army of brand new vehicle models that will include a compact SUV model, a premium hatchback model, and an executive sedan model. As all these mentioned vehicles are witnessing increasing demands in India, Tata Motors is bracing itself well to fight with its rivals. Among the other top car majors in India like Mahindra & Mahindra and Honda, Tata Motors is aiming to give a tough fight to the two largest car makers in the country – Maruti Suzuki and Hyundai.
Tata Motors is making major changes in its future strategy and is going to fill up the gaps that exist in its existing product portfolio. The company is also going to reduce the number of platforms going forward in order to cut cost and to keep its new product manufacturing process less complex.
The President of Tata Motors’ Passenger Vehicles Business, Mr. Mayank Pareek revealed that the company has finalized their product planning for the 5 five years. He said that as the company has covered only 60 percent of the Indian passenger vehicle market, it is targeting to cover 100 percent by launching a fleet of new car models. When answering the question on the company’s targeted car segments, Pareek said that as the company has no representatives in the segments of premium hatchback, executive sedan and compact SUV, Tata Motors is looking at these segments to fill up the gaps in its product range in India.
He also added by saying that many of the upcoming new Tata models have already entered the advanced development stage, and the company has also started planning the production capacities for these new upcoming vehicles.
Tata Motors has also adopted a new design philosophy and its design teams from India, UK and Italy are all working together on the new global Impact design philosophy. The company is also working on its issues of launching products at the wrong time and trying to avoid any delays in launch in the future. Tata Motors is also focusing on enhancing its dealership functions and correct all the sales and service mistakes of the past.